I heard Tessa speak recently and I immediately found (stalked?) her online and asked if she was willing to be interviewed for this blog. To my excitement she agreed – and the interview did not disappoint me! 

Tessa believes that stepping out of your comfort zone helps you grow. And that sometimes you need to do it to get where you want to be in life. 

“I’d worked in marketing for some time, probably for about 10 years of my career. My comfort zone got pushed, but I’d say moderately, such as when you learn a new role you step up.  

“I had this conversation with my GM of HR at Spark Digital. And she said, ‘What is your ambition? Where do you want to go?’ And told her that one day I’d love to be a CEO of kind of moderate sized organization. ‘I’m trying to work out the skills I need to get there. And I think I need more commercial skills.’ 

“And you know, that moment where you put something out into the universe, but you never expect anyone to act on it? Probably within about three days, she came up to me: ‘We’ve had this business manager resign in our enterprise sales team, one of the sales managers, I’m putting you up for the role’.” 

Tessa wondered what she could add as the leader of a team much more experienced than she was, particularly in sales. But her GM encouraged her (strongly!) to take the jump, to get those skill she needs. There was a full interview process and testing, and Tessa got the job! 

Her new boss told Tessa that she needed a marketer in sales, a big thinker. Someone to shake up her leadership team. 

The announcement of her new role – alongside an internal promotion announced at the same time – was really hard “It was deathly silent, you could have heard a pin drop. And then there were a couple of people who knew me from marketing who started to click. This was the most embarrassing moment of my life. I was taking on sales in a big portfolio. And I had a room of 80 people who had no idea who I was and were confused as to why a marketer was given one of the most preeminent positions in sales.” 

Tessa realised that she needed to focus on coaching her team as a leader, not trying to coach them in sales. This she realised would stand her in good stead as a CEO – after all you cannot be the expert in all aspects of the company you run. 

It was not easy! “About the 10-week mark, I had a complete meltdown. I didn’t know how to coach these people. They were much older. They were older than me, and more experienced than me in sales. I ended up back in my GM of HRs office in floods of tears. And with my GM of Sales basically picking me up off the floor because I said ‘I can’t do this, I have to leave. I’m not the person you need. I’m not doing anything.’ And they quickly got support around me. They listened and then said, ‘Okay, so how do we move forward?’  

“And they gave me a leadership coach who helped me to separate fact from myth. I had a whole lot of language in my head. I suppose that voice that you talk to yourself with was really highly critical. And that voice kept saying to me, ‘you’re getting this wrong and you don’t know that, you don’t know this’, and I couldn’t hear the things that people were actually saying to me. I had a person on my team, who said to me ‘You’re a breath of fresh air. You just bring something different. I love watching you in front of customers.’ And I couldn’t hear that I could only hear. ‘I don’t know what to tell them to sell and I don’t understand the system well enough to sell it.’ 

“My coach helped me to grow my understanding. ‘Listen to the voice in your head and write down what it says and then see if there is any data that supports it. Is there anybody said that directly to you? Is there anything that backs it up?’ and then ‘Okay, now write down the facts. What are people saying to you?’ Understand that difference between fact and myth. 

The lessons Tessa learned in her first 12 months – that it is ok to ask for help, and that sometimes you don’t know what help you need until you hit rock bottom being two of those lessons – aided her in putting up her hand when Spark Digital decided to go Agile. 

“I learned at that point that ambiguity is fine. And I don’t know what I don’t know and no one else does either. So we’re going to learn and I think the year of sales had taught me how to learn again, taught me how to walk into something that’s really uncomfortable and realize you’re going to be okay. My husband said to me at one point ‘What’s the worst that can happen? You leave sales and get another job? Is that so bad? You know, there are worse things.’ 

“And sometimes I think we compare up too much. We imagine if this was better, or if only this was like this. Instead [we could be] saying ‘at least it’s not like this. I haven’t got an illness, at least I’m not struggling to make ends meet at the moment. I’ve had a successful career so far’. And I think sometimes comparing down is a really helpful technique to make you realize that you’re okay.  You’re just learning, and learning can be uncomfortable when you’ve been really good at knowing everything. 

“It did fundamentally shift me as a person and my ability to then take on the next challenge, and to now help other people take on bigger challenges.” 

Finally, Tessa advises to remember why you are doing what you are doing. What your north star is. That can help in tough times. 

Thank you Tessa for sharing your story with us! 

About Tessa:

As Product Director Tessa is responsible for designing and delivering products and service experiences that customers value. Tessa is also responsible for shaping Spark’s investments and maturing capability in digital, IT, data and experience design to deliver on future business needs. 

She joined Spark in November 2015 as the Manager of Brand, Communications and Events for Spark Digital before moving on to become Business Manager. In 2017, Tessa joined the team that was responsible for successfully transitioning Spark into an Agile organisation, and is regarded as one of New Zealand’s leading Agile and product development practitioners. 

Tessa brings to the role more than 16 years of experience in information and communication technologies, having previously held a variety of roles at Vodafone New Zealand. She has a Diploma in Communications Studies from Manukau Institute of Technology.